In this podcast, I chat with real estate trainer Lee Woodward about how writing a book can establish your authority in your industry and elevate your brand. From defining your ‘why’ to bringing your ideas to life without the overwhelm, this episode sheds light on how to write and publish your business book and the costs involved. You’ll also learn about the unique process Lee and I developed while producing 7 books together that could save you from having to write your manuscript!
Click here to ListenSince the beginning of time people have loved and shared stories. No matter how far digital technology evolves, the desire in human beings to connect with others through stories will never change.
Story writing is not just reserved for novelists, lyricists and poets. It’s a must for businesses and brands too. People buy from people. Your target markets are looking for compelling reasons to connect with your brand and keep coming back. Relevant, well crafted stories help them find those reasons.
The right words help shape your story to ensure it connects with your audience. They have the power to heighten emotions, inspire, educate, raise awareness, challenge, drive sales, build credibility and build your profile and brand.