Are you in need of a new website? Or perhaps your existing website could do with a makeover to bump up its Google ranking and conversion rating.

Do you have news to share via the media or an editorial to publish?

Do you work in real estate and need help with your marketing?

Do you need to submit a tender?

Are you entering your business or yourself for an award this year?

Do you lack the time and expertise to write meaningful, relevant newsletters, brochures, blogs and other marketing collateral?

Do you have technical content that needs to be explained in plain English?

Do you need to produce readily actionable and measurable educational content?

These are just some of the copywriting services we can help you with or manage for you so you can get on with what you do best.

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Give your brand the razor sharp edge it needs to shine

Brands, products and services don’t just sell themselves. But many business owners spend so much time selling themselves that they neglect to highlight what really matters to the audience they are trying to engage with.

If you want your target market to walk through your door, pick up the phone or head to your website you need to connect with them in a way that compels them to act.

Your target market wants to know:

  • What’s in it for me?
  • What are the benefits of buying from your shop or seeking your services?
  • What sets you apart from others within your space?
  • Does your brand story connect with me?
  • Do your values align with mine?

People buy from people

No matter how far technology advances people will always buy from people. They’re looking for a reason to connect with you. Think of social media. The stories and images that are most liked and shared are those that people connect with on an emotional level. It’s about finding and building the right audience, creating and sharing your brand difference (telling your brand story) and being relevant.

Getting the edge in business is about finding the right way to connect with YOUR market, quickly, effectively and regularly.

If you are in business, your clients and prospective clients need to hear from you. They need to see you rise above the competition with words that cut to the chase, enticing them to want to know more.

The right brand story sells

Let us craft compelling content that ensures your brand story shines. We work closely with a trusted network of branding strategists, website developers and graphic artists to offer the complete brand story solution. Contact us today to learn more.

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Phaedra Pym has been writing the monthly Front Cover articles for CCBR for five years. These articles feature a well known business person and explains how and why they have been successful over a long period of time. They have to be concise and yet tell the full story and above all be very readable. Phaedra has the capacity to get to the heart of the story so that our readers can take away those little gems as to what has made these people the success they are. Importantly on all occasions the people she interviews tell us how happy they were with how she went around writing their story.

Edgar Adams, Editor

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